Abundavita

Abundavita Corporation of America was a California-based nutritional supplement company, founded in 1953 by J. B. Jones, a student of Napoleon Hill, with J. Earl Shoaff and Rich Schnackenberg, who together went on to found Nutri-Bio, heading the direct selling (i.e. door-to-door sales) team. The company's principal offering were vitamin and mineral tablets, boasting as their main ingredient so-called Abundagreen, a "Hunza Base" of "Specially Prepared Selected Grasses Grown on the Hunza Farm in Natural Occurring Glacial Silt," promoted on the basis of the supposed longevity and healthfulness of the diet of the Hunzukut peoples of the Hunza Valley, the "Himalayan Shangri-la."

There was, in addition to the U.S. corporation, a branch of Abundavita based in Canada, the Abundavita Corp. Can., Ltd., which operated on a similar direct sales basis.