Meme

A meme (Ancient Greek: μίμημα; mīmēma, "something imitated" &mdash; derived from μῖμος, mimos, "mime") is a unit of shared idea, allowing one to quantify a thought, behaviour, or other concept that is exchanged between peers. The term was coined by the British evolutionary biologist Richard Dawkins in his book, "The Selfish Gene" (1976).

Books

 * The Art of Memetics, Wes Unruh and Edward Wilson (2008)